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On 29 and 30 October, Europe's musical instrument industry met at the SOMM DEALER DAYS in the music metropolis of Berlin. The B2B industry event with associated pop-up exhibition, business conference MIBKON and gala event was a complete success on the part of partners and trade visitors. Over 400 guests attended the two-day event at the Estrel Congress Hotel. The event was organised by the industry association Society Of Music Merchants e. V.
The 400 participants of the pure B2B event were offered a triad of product exhibition with business area, large networking evening and business congress with top-class speakers on current challenges and topics of the MI industry. Numerous new musical instruments and music equipment were presented to the trade visitors from music retailers and music schools.




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