#MIBKON

Brick and mortar beats online: How Julius Dittmann gets higher returns from his skate shop!

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Description: What can musical instrument retailers learn from a true success story in the skateboard industry? Julius Dittmann, Managing Director of TITUS, shows how online and offline retailing can be successfully combined - with high margins in the bricks-and-mortar business. His recipe for success?

The perfect balance between digital channels, proprietary products and the appeal of physical stores.

 

The parallels with the musical-instrument industry are obvious: both sectors are characterised by big and small brands, immense product depth and diverse customer requirements. Dittmann also relies on private labels to serve niches and create unique products - a model that also has great potential in music retail.
 
Find out why Dittmann is so passionate about bricks-and-mortar retail and how the musical instrument industry can benefit from his strategy. An inspiring and practical look at how you can make your retail business fit for the future!

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Vita: Growing up behind the counter of a skate shop has its consequences, and the mindset of this movement guides Julius Dittmann through all aspects of his life - as a skateboarder, entrepreneur and family man.

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He learnt programming at 15, became an entrepreneur at 22 and took over the family business TITUS as CEO a few years later.

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The feeling associated with skateboarding, this attitude to life, is so valuable. It's worth taking that philosophy out into the world.

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KEEP PUSHING & SMILING