#MIBKON
MI Industry Conference
MIBKON IMPULSE VII / GER


Friday, 07.03.2025, 12:00 - 12:45 h
Room: Saal Maritim
JULIUS DITTMANN, CEO & Skate-Rat bei TTITUS Skates
Brick and mortar beats online: How Julius Dittmann gets higher returns from his skate shop!
Description: What can musical instrument retailers learn from a true success story in the skateboard industry? Julius Dittmann, Managing Director of TITUS, shows how online and offline retailing can be successfully combined - with high margins in the bricks-and-mortar business. His recipe for success?
The perfect balance between digital channels, proprietary products and the appeal of physical stores.
The parallels with the musical-instrument industry are obvious: both sectors are characterised by big and small brands, immense product depth and diverse customer requirements. Dittmann also relies on private labels to serve niches and create unique products - a model that also has great potential in music retail.
Find out why Dittmann is so passionate about bricks-and-mortar retail and how the musical instrument industry can benefit from his strategy. An inspiring and practical look at how you can make your retail business fit for the future!
Vita: Growing up behind the counter of a skate shop has its consequences, and the mindset of this movement guides Julius Dittmann through all aspects of his life - as a skateboarder, entrepreneur and family man.
He learnt programming at 15, became an entrepreneur at 22 and took over the family business TITUS as CEO a few years later.
The feeling associated with skateboarding, this attitude to life, is so valuable. It's worth taking that philosophy out into the world.
KEEP PUSHING & SMILING