#MIBKON

Stop selling - start understanding!

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Description: The musical instrument industry is no longer just about products - it's about the people behind them. Many sales strategies are still based on pressure, numbers and product features. But the real key to sustainable success lies in the ability to truly understand customers' needs and desires. Only those who know their customers can build trust and offer solutions that go beyond mere offers.

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In this 45-minute keynote, you will learn how to intuitively identify and respond to your customers' needs. You will learn how to approach your interlocutors individually and how to communicate authentically and confidently. The presentation will provide you with practical approaches and concrete ideas that you can implement directly in your daily sales activities. It will show you how you can not only increase your sales figures through genuine understanding, but also build long-term relationships with your customers,

relationships with your customers - an approach that transforms and inspires a salesperson's perspective.

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Seize the opportunity to rethink the success of your business - through authentic communication and real understanding!

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Vita: With more than 25 years of experience in marketing, sales and e-commerce - including 20 years in the mobile industry - Nik Gledic is a proven expert for companies that want to grow successfully and actively manage change processes. As a management consultant and business coach, he helps companies develop future-proof sales and marketing strategies that deliver directly measurable results.

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His focus is on empowering leaders, marketing and sales teams to achieve their full potential. He enables teams to adapt quickly and effectively to market changes, resolve conflicts constructively and improve communication.
Using targeted methods to improve people skills, effective collaboration and strategic action, Nik Gledic creates real value for organisations that not only want to grow, but also to develop a clear, forward-looking culture.